"We believe people rise when the signals around them strengthen safety, mattering, and access to capabilities — the core drivers of the Ignited Model"
The Ignited Model provides a practical framework for understanding how human capacity rises and falls in response to everyday workplace conditions. By making the underlying biological dynamics visible, the model helps us identify the key levers that influence whether individuals and teams operate at their best or become limited by stress and uncertainty.
How Signals Shape Human Capacity
The Ignited Model explains how everyday external signals shape human capacity. The nervous system interprets these signals as either positive (ignitors) or negative (diminutors).
Ignitors strengthen the core needs of safety and mattering, creating an upward cycle that supports clarity, collaboration, and high performance. Signals such as clear communication, recognition, and consistent leadership act as ignitors by reinforcing these needs.
Diminutors have the opposite effect. They weaken safety and mattering, triggering a downward cycle that pushes people into Protection Mode and reduces capacity. Ambiguous decision‑making, chronic overload, or lack of acknowledgement are common diminutors that narrow perspective and limit access to higher-order thinking.
People have many psychological needs, yet signals that influence how safe and valued they feel tend to have the strongest and most immediate impact on whether capacity opens or contracts.
Crucially, these signals do not change behaviour directly. They shift the biological state beneath the behaviour, determining whether people can access their best thinking and collaborative potential, or whether they become reactive, constrained, and focused on short-term survival. These shifts set the conditions for how people feel, think, and respond, a process made visible in the Inner Loop.
The Inner Loop: From Needs to Capabilities
Within each person, signals move through a dynamic loop involving needs, emotions, behaviour, learning, and capabilities. When needs are met or threatened, they generate emotional responses that shape how secure or valued someone feels. These emotions influence behaviour, which in turn drives learning as individuals update their responses based on experience. This learning builds or limits capabilities, cognitive, emotional, relational, and practical, which ultimately affect whether core needs are met in the future. The balance of ignitors and diminutors effectively charges or drains the human battery, determining how much potential is available at any moment.
Four Observable Capacity States
These internal shifts show up externally as four capacity states:
Ignited: Individuals and teams operate at their highest potential, demonstrating grounded thinking, steady presence, constructive challenge, and seamless collaboration. Communication is open and empathetic, perspective-taking is strong, and co-creation flourishes. Capabilities such as self-awareness, self-regulation, and empathy are fully accessible, enabling clarity, creativity, and resilience for sustained high performance and innovation.
Strained: While still functional, people experience reduced creativity, shorter patience, and diminished capacity for complex problem-solving. The ability to communicate openly, take others’ perspectives, and show empathy begins to erode. Collaboration and co-creation become more difficult as teams operate with less margin and struggle to move beyond routine tasks. Skills such as self-awareness and self-regulation are present but less consistent, making it harder to navigate interpersonal dynamics.
Overloaded: Emotional reactivity becomes prevalent, higher-order thinking contracts, and decision-making shifts to the short term. Communication breaks down, empathy and perspective-taking are limited, and teams find it increasingly difficult to collaborate or co-create. Capabilities are compromised; self-regulation falters, and self-awareness narrows, leading to reactive behaviours and strained relationships. The focus turns from strategic objectives to immediate survival, often at the expense of long-term value.
Collapsed: This state closely mirrors burnout. Motivation, communication, and energy drop sharply as the system shifts into self-protection mode. Individuals may withdraw from work and colleagues, exhibit increased absenteeism or sick leave, and display classic signs of burnout. Empathy and perspective-taking are minimal, and capabilities are largely inaccessible. The primary focus becomes conserving remaining energy, making meaningful collaboration or co-creation nearly impossible.
Across this continuum, ignitors move people upward, and diminutors pull them downward. These four states make biological shifts visible, giving leaders a practical way to spot capacity patterns early and intervene to restore conditions for growth, preventing deeper drops in performance.